Believe us when we say that we have nothing against fashion designers and their shows. If nothing else, we'd gladly defend them; the whole reason unusual shapes, patterns, and colors make it onto the runway is that someone dared to challenge the concept of what we wear. If you think about it, that's exactly what we at BB are doing.
That's also precisely why we don't 100% buy into the supposed rules of fashion. Even the most celebrated designers don't know what's best for you; they don't know you. And we believe, as do they, that style depends heavily on the individual.
In the past, perhaps, there was more pressure to blend in. Trends were so heavily monitored and practically defined entire eras. From pop music videos to wedding photos, you can date any of those things to their respective decade after about 10 seconds. (Top tip for brides: go for a classic, neutral face on your wedding day to achieve timelessness in your photos--but that's a story for another time!) But there was a moment, in the early 2000s, when the entire world seemed to have gotten lost in its own walk-in closet. Who could ever forget that Spears-Timberlake Double Denim Sideshow, or the Swan Dress? #NeverAgain
But let's consider that period a necessary evil, just one part of the age-old story of having our darkest moment, just before the dawn breaks. Because that's when the capsule wardrobe stepped in.
We know what you're thinking--isn't that just another set of rules to follow? Neutral colors, 37 items, minimalist malarkey? Well, maybe. But the whole purpose of the capsule movement is to style yourself according to what you already wear and love, and to keep your spending down to a minimum. Other than that, there are no real rules. It’s your wardrobe, it has to have what you want to have.
And to us, that's how fashion should operate on a day-to-day basis. Sure, runways and shows are fun, drama between models altogether too juicy, and red carpet gowns are the guilty pleasure of thousands--ain't nothing wrong with keeping those in the zeitgeist. But unless you work in the fashion industry, you're not going to be thinking about that every minute. You can be mindful of what you wear without being self-conscious. The line between the two is disturbingly fine, and your sanity kind of depends on how well you tread.
Don't get us wrong, though, there are still rules that people try to throw at you, but we like to think they mean well. Guides to dressing for a pear-shaped body or an hourglass figure are exactly that--guides. They are guides that have been proven to work for many women that have gone before us. BUT, if you have an itch the deviate from them, no one will judge you. At one point or another, you will see that breaking these fashion rules will not ruin you. And when you realize that you made a mistake, you’d learn anyway until you eventually understand which styles, colors, and rules really do apply to you and your preferences. So just know, you're going to be fine if you stray a little bit for now.
At the end of the day, fashion is another facet of self-expression, which is why we came up with the idea to encourage you ladies to #SelectYourSilhouette in the first place. It's about the way you want your fabric to fall, the cut you want to rock, the BB piece that you love. We support your quest to build a closet that will truly fit your need while showing to the world your personality. Forget Gigi, forget Gisele, forget the rules! This is about you--and you can own your style.
Got style dilemmas or ideas? Let us know at the comment section below or send us a message, our inbox is open for you!