For a small business like ours, every statistic, every number is associated with lives of people who work with and for us, and the family members that depend on them. So we press on.
The next big thing is currently a small thing.
Amancio Ortega probably no longer sees every design sold under his brand, Zara, and Erling Persson unaware of which of his H&M’s wide array of products are being made by underpaid Asians. They both do not know their consumers, and do not see the clothes on you anymore, they do not care too as long as everything looks good in magazines and on the runway.
On the other hand, every instagram shop’s owner is reading every message and comment that comes to his/her page. When you order, they end up...